Orlando Magic Launches Official Online Shop using UniteU Ecommerce Solution

Shoppers can choose from dozens of items

February 10, 2004
For immediate Release
Media Relations Contact: Michelle Andres, 407-916-2626

Orlando, FL - The Orlando Magic has launched an official online shop accessible via orlandomagicshop.com and the team's website, orlandomagic.com.

Shoppers can register, browse the catalogs and purchase items using shopping cart technology. Each order is processed and shipped by the next business day. Merchandise selections range from authentic jerseys to team apparel for men, women and children. Tracy McGrady's jersey is in the top three of the 25 most popular NBA jerseys since the start of the 2003-04 season.

The team shop is powered by Unite U which links directly to the Magic's inventory tracking system, Retail Pro. The integration of these systems allows for ease of inventory management. The Magic is the first NBA team to use the two systems together.

The Orlando Magic is celebrating its 15th Anniversary throughout the 2003-2004 season. Through community programs and the Orlando Magic Youth Foundation, the Magic has touched the lives of thousands of Central Florida children and families, and given more than $11 million through grants and charitable contributions. Game tickets for the 2003-2004 season are available by calling 407-89-MAGIC or by logging on to orlandomagic.com.

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