Implementation:
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Because the success of every one of our merchant's ecommerce business is top priority, a project manager or ECC (for eCommerce Consultant) as we like to call them, is assigned to each store implementation.
The role of the UniteU Project Manager is to:
- Establish and maintain the project plan
- Establish the eStore Staging and Production Site Frameworks
- Implement the customer design on the framework
- Implement and/or coordinate activation of any optional features purchased for the project
- Provide coaching on catalog development techniques and options
- Serve as the primary point of contact for the eStore project
- Provide guidance and expertise to the merchant as needed
- Oversee site QA (Quality Assurance) testing and the go-live process
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Ecommerce Training
UniteU brings you the training you need in a fully interactive meeting room over the Internet. To get started, all customers have access to two training modules:
Building your Catalog - Includes instruction on how to create your department tree, populate your navigation bar, add products to your catalog, add images and descriptions to your catalog pages, setup cross promotions, and feature items on your home page.
Managing Orders and Shoppers - Includes instruction on how to retrieve, fulfill and manage orders, communicate to shoppers using site manager tools, view online traffic reports, and online transaction reports. These two essential courses are free and can be attended as often as you wish. They are also ideal for training new employees. In addition, optional training courses are available on specific topics and can be customized to meet the needs of any serious online merchant.
Ecommerce Web Marketing Services:
The Web is a very active, dynamic channel where the rules are always changing and new players are getting online every day. Engaging UniteU to help create and implement the most effective campaign possible will place you in the ideal position to take advantage of every online opportunity. Successful Web Marketing combines state-of-the-art technology with the retailer's knowledge of their products and customers. Bringing together these two components in the formation of a web strategy is the first step in establishing a new web business or expanding an existing one. Next comes the implementation of programs that support that strategy and get results. Then comes the ongoing analysis to monitor the results and adapt to market shifts. Web Marketing is any activity undertaken specifically for the purpose of driving traffic to your website. There are two major categories - new shoppers discovering your site and repeat visitors who return. UniteU responds to both by offering a wide variety of Web Marketing Services built to drive new traffic and to establish a growing base of loyal shoppers.
Ecommerce Site Design:
UniteU offers select levels of website design services. Good ecommerce design requires an understanding of Industry Best Practices that focus not only on the “shopper’s experience” but also on search engine optimization, site performance and ease of maintenance. UniteU will enable your site to look, feel and perform the way you choose.
We can migrate your current design to the UniteU ecommerce solution, create a new design, or if you plan to use an independent design firm that has a deep understanding of your brand, design goals, target audience, and approach to merchandising the eStore, UniteU can assist in many ways to achieve your ecommerce design goals. Whichever approach you choose, UniteU Ecommerce Consultants ensure that your design elements "drop in" over the database elements in a way that will be easily maintained in the UniteU Site Manager.
UniteU customers receive a comprehensive “Design Best Practices” guide. This guide is based on real usability data and proven ecommerce results that describe the functional site layout and required design elements. Sample sites and proven “wireframe” layouts are included, as well as suggested content for home page, department landing pages, and product page layouts. Style elements, such as font size and color are covered, as well. We implement shopper friendly ecommerce sites that are attractive without compromising performance. UniteU ecommerce sites are built for search engine optimization.